Aug 21, 2018

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the process of optimizing your website to get organic traffic or to rank the first page of the SERPs (search engine result pages).


Search Engine Optimization (SEO)


Before understanding SEO you have to understand Search engine that what is the search engine and why it is important.


According to Wikipedia, A web search engine is a software system that is designed to search for information on the World Wide Web.
so it means Search engine is a software system which is used to search for information on the world wide web (WWW).



According to Moz, SEO is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.

Search engine optimization or SEO is basically a process to get organic traffic or free traffic from the major search engine such as GoogleYahooBing, and Yandex, etc.

All the major search engine has the algorithm to analyze your website content and after the analyzing site content search engine index your website to its directory.

Search engine optimization or SEO is a long-term process so you cannot think about you can receive large traffic to your website overnight.


WHAT IS SEO (Search Engine Optimization)


Why SEO is important


Here the main question arises by people that why SEO is important or if we do not perform SEO then what will be going to happen.

Let's think you have two websites one of them is www.example.com and second one is www.instance.com.

so what will be your strategy to get the traffic on both websites-

there is only two option to get traffic to your websites first you can get traffic by paying money to advertise.

suppose you are paying some money to get the traffic on www.example.com in this way you can get traffic for sometimes only and you have to pay money for it.

but the second option is absolutely free.

So what is the freeway to get traffic? now its time to do SEO on your second site www.instance.com.

Hereby performing SEO you can achieve targeted traffic to your site without investing a single penny.


Benefits of SEO

According to Google Search Statistics, every second google process 40,000 queries on an average and per day searches goes to 3.5 billion.

There are many ways to get the traffic to your website but SEO is mainly performed to get a huge amount of organic or natural traffic from the search engine.

that's mean you can get a massive amount of traffic without investing money.


Types of SEO


White Hat: SEO that utilizes methods and techniques to improve search engine visibility of a site without cheating search engines.

Black Hat: SEO that applies methods such as keyword stuffing, hidden text, or link spamming to increase the search visibility of sites.

Gray Hat: these are SEOs that can use both white hat or black hat techniques or methods to improve the search engine ranking of a website.

Conclusion

SEO is a long-term process and time-consuming if you want to do better SEO of your site then you need to learn different-different techniques.
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